Our Story - How it all Began

In the beginning, there was juice.

And then, there was Pulp.

It all started when Pulp Pantry's founder Kaitlin Mogentale watched a friend juice a carrot. That moment proved to be quite transformative, as she saw firsthand the large amount of fresh pulp that was left behind.

"What do you do with your pulp?"

Her friend admitted to having no clue about what to do with the pulp, meaning this resource was destined for the trash.

With a background in Environmental Studies, Kaitlin's inner food waste warrior couldn't help but want to rescue the carrot's better half. She happily took the pulp home to make her first-ever juice pulp carrot cookies (and they were delicious!).

This sparked a greater curiosity.

What was everyone else doing with their pulp?

Immediately, she wondered what L.A.'s expansive network of larger commercial juiceries were doing with their mass of juicing byproduct.

After calling up a few, it was clear that juiceries didn’t have the capacity or resources to do much of anything with the pulp.

In one week, thousands of pounds of organic produce pulp might be sent to the landfill from just one juicery!

For every pound of juice produced, as much as one to four pounds of nutritious, fiber-rich pulp might be trashed.

Inspired, Kaitlin began to devise a pulp collection system with a juicery on her campus, and started tinkering to figure out what to do with the pulp.

After working with a local pastry chef, our vegetable-based granola was born.

Our grain-free granola is our flagship product (and you can check 'em out here) but we're not stopping there! We're on a mission to find new and delicious ways to repurpose juice pulp, and we have lots of tasty, nutritious goodness in store for the future.

We are more than just a food company — we are a social enterprise. Impact is core to our model. With every bag we sell, we're reducing greenhouse gases and providing people with better, nutritious ways to eat their fruits and vegetables.

And an unstoppable, long-term vision.  

Living in South Los Angeles, Pulp Pantry's founder Kaitlin was confronted with the reality of living in a food desert plagued by a lack of access to healthy food.

Working at an urban school garden in a food desert, Kaitlin was exposed to the poor quality of food "fueling" kids' bodies each day (what with french fries counting as a daily vegetable!). She saw kids come into the garden, having never seen a fresh carrot before, teaching them to grow a carrot from seed to stem (later exclaiming: "carrots are my favorite vegetable!").

Our vision is to cultivate a better, more nutritious food reality in communities regardless of income — one day, we hope to be in not just health food markets, but in corner stores in every part of the country.

We're on a mission to usher in a new wave of sustainable nutrition, for all.

We're putting vegetables at the front of your pantry, in unexpected places like cereals, chips and more. We believe that healthy eating shouldn't be complicated. With a little ingenuity, we're here to see that vegetables make it to every aisle of the grocery store.

We want to hear from you!

Shoot an email over to info@pulppantry.com, or text us at (213) 373-5327.